Nada is Professor of Policy, Governance and Ethics and was Head of Department, Marketing & Reputation at the Henley Business School, University of Reading.

She is elected Member of the European Academy of Sciences and Arts and their representative in the UK and Brussels. She has also contributed over 90 chapters to international volumes and has published over 190 scholarly articles. She has co-authored 23 books.

Nada has worked for international organizations in Scandinavia, the Middle East and North Africa as well as the Canadian and Australian Federal Governments. Her clients have included Alliance & Leicester, Citigroup, Microsoft, Motorola, Vodafone Australia, GSK, Severstal and in the public sector a number of UK and Australian government departments.

Previously, she held the position of Professor in Management and Business Research at the University.