After 17 years of experience on the capital market, including at the Bucharest Stock Exchange, Daniela Șerban uses her expertise to initiate and co-fund ARIR, the Romanian Investor Relations Association, where she acts as President.

Then she launched VERTIK Group, which includes a business consultancy company where she collaborates with companies listed on the stock market and interested in listing on the Bucharest Stock Exchange, where she offers advisory in Investor Relations, to attract financing and other growth tools for top companies in Romania. The VERTIK for the Future Association is also part of the group, a think-tank for ideas and solutions in search for solutions of impact for the economy.

In her daily life, Daniela Șerban is involved in financial & entrepreneurial education initiatives, supporting women in business, but also mentoring young professionals.